Camping World will replace Craftsman as the lead sponsor in the NASCAR or National Association for Stock Car Auto Racing’s truck starting next year. Camping World’s deal with the worth about $5 million a year, from the source said. Nationwide Insurance and Sprint Nextel Corp pay an estimated $75 million and $25 million a year, respectively for their Title Sponsorships.

NASCAR Officials also operates two car race circuits - the popular Sprint Series and the No. 2 Nationwide Series - declined to comment, while Camping World Officials maybe could not be reached. NASCAR boasts about 75 million a fan base, a large stable corporate sponsors and TV deals worth almost $4.5 billion the still run through 2014. The sport has seen its attendance and also a fan spending on concessions and merchandise, hurt by a Weak U.S. economy and high gasoline prices.

Lincolnshire, Illinois based Camping World already sponsored a truck driven by Ron Hornaday Jr. that won the Championship last season. The privately company which operates in 33 states aslo sells RV parts and accessories, provides the services and operates collision centers.

Craftsman, a unit of Sears Holding Corp, has sponsored the truck series since 1995. It had announced last year that 2008 would be its last season as the lead sponsor.

The sponsorship might have been attractive to Camping World because a lot of NASCAR fans treat tips to the track as mini-vacations, driving long distances and parking their RVs at nearby campgrounds.

The RV Sector has been hit hard as the tight credit market big ticket items like motor, yachts, homes, motorcycles and snowmobiles that has forced consumers to cut purchases. And the sector was already in the fourth year of a downturn before the latest economic turmoil.

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